Teams and companies are falling behind because they don’t understand digital marketing. In a sample of 10,000 professionals who took our Digital Marketing Level 1 (DM1) skills assessment, digital-native marketers outscored traditional corporate marketers by 73%.

Discover the skills gaps that challenge today’s digital marketing talent, and learn effective, scalable strategies to close them. In our exclusive white paper, we uncover:

    • The key functions today’s digital marketers struggle with.
    • The difference between corporate and digital-native marketers’ skills.
    • Why your strongest marketing talent may lie outside the field.
    • The truth behind seniority and ability.

General Assembly transforms careers and companies through leading-edge training in coding, data, design, digital marketing, and more. Our team has worked with hundreds of companies across the globe — including more than 40 of the Fortune 100 — to upskill, reskill, and revolutionize their teams. With more than 21,000 corporate employees trained, and 40,000 alumni from our full- and part-time programs, our solutions provide immediate and proven impact on the job.