WHITE PAPER

The marketing industry is evolving rapidly as companies spend hundreds of billions of dollars per year on search, social media ads, and other digital marketing services. Yet digital skills remain siloed in organizations, limiting their overall impact and resulting in the misalignment of crucial talent and top projects.

In our new white paper, The State of Skills: Marketing 2020, we analyzed 20,000+ Certified Marketer Level 1 (CM1) assessment results to find out what’s driving the skills gap in marketing. Download this exclusive report to:

• Discover which CM1 users demonstrated a marketing skills advantage across topics, job functions, and seniority levels.
• Gain insights from industry experts, including leaders at Bonobos, L'Oréal, and Priceline, and dive into global trends that are transforming marketing organizations.
• Learn why companies should consider sourcing top talent from nontraditional places to close their skill gaps.

Explore what skill trends we uncovered and more in The State of Skills: Marketing 2020 report.