The Evolution of Marketing Skills

Change is not new to marketing. It's what defines it. After helping hundreds of companies upskill their marketing teams, we've seen how this holds time and again. Marketers are some of the most flexible and inventive individuals in business. We believe that they're capable of taking on any challenge with the right skills and the right tools.

In our latest ebook "The Evolution of Marketing Skills” we address the notion that change is a recent development in the marketing industry—and put brands and marketers at ease about their ability to adapt and succeed in today's market.

We cover the marketing industry's evolution from an ill-defined trade during the Industrial Revolution into the complex business discipline that it is today—along with the forces and technologies that fueled that transformation.

Download this eBook to:

• Discover how marketers and organizations just like yours have adapted to new technologies and shifting consumer attitudes in the past.
• Get a clearer picture of how marketers' skillset has grown over the years—and what to expect in the future.
• Learn how you can jumpstart a successful upskilling initiative to close the skills gap in your marketing team.