WHITE PAPER
Digital Marketing Campaign Essentials
Help your team develop winning strategies with these four frameworks.
Today’s marketing landscape is packed with countless content formats and platforms to reach and galvanize audiences. While these opportunities make for effective campaigns, they also create more complexity for teams of all sizes.
To succeed, marketers need tools to focus, plan, execute, and optimize their efforts. In this exclusive paper, we share four frameworks that will help you and your team:
- Set effective goals for all levels of your marketing function.
- Determine which data and metrics to focus on.
- Create high-value content for your brand.
- Gain a holistic view of various media tactics, and more.
General Assembly transforms careers and companies through leading-edge training in coding, data, design, digital marketing, and more. Our team has worked with hundreds of companies across the globe — including more than 40 of the Fortune 100 — to upskill, reskill, and revolutionize their teams. With more than 21,000 corporate employees trained, and 40,000 alumni from our full- and part-time programs, our solutions provide immediate and proven impact on the job.